Capture of leads, CRM and automated marketing.

From We’re Sinapsis We take care of managing the online sales part of the well-known water brand, especially focused on the B2B sector (although not only). We put special attention and efforts in the development of the strategy of Marketing Automate, A system has been developed, based on the Sales Manago tool, allowing the generation of information flows and automatisms between various forms for obtaining leads, their respective assigned commercials, according to the area and type of service, and the possible client (or potential client) in question.

With a powerful CRM, we learned about customers and took advantage of the knowledge acquired regarding their purchasing behavior (frequency, average spending, favorite products...) to impact them at the right moments.

Unlike what we do with other projects, in this one we did not implement any loyalty system for incentives or points, something that we are convinced would have meant a significant change in the business. If you motivate and reward a customer who buys from you every month from time to time, he will have fewer reasons to stop buying. Logical, right?

In addition, for Vichy Catalan's b2b, Sant Hilari, we managed to implement a series of impacts via email to a very extensive database of customers as an order reminder and making it coincide with the day that their stock of mineral water should be about to run out. . And also, taking into account the different routes and delivery days. All this, obviously, automated.

We started our work at the end of 2020, accompanying Sant Hilari until February 2022, at which time we stepped aside, to change our service to only one-off strategic support.