When a user arrives at a web page, they do so with a clear objective in mind. They are looking for something specific, they want to find it easily and as quickly as possible and, if their experience has been satisfactory, they will probably visit us again in the future.
Making this process this efficient is the goal of user-oriented web design. To do this, at Somos Sinapsis we focus on two lines of work: studying the target and determining the objectives of the site.
The first step to carry out web design is to study the target audience of the site. We focus on understanding your future users: Who are they? How do they think? What are they looking for?
The aim is to create the profile of clients that your website will receive, understand the type of tasks it will perform, determine its complexity, study whether they will be recurring or temporary clients, etc.
The second step is to focus on the goals you hope to achieve with your website. In other words, the list of benefits that you hope to obtain from your website so that you can capture them, with a design oriented to the user experience, from the home page to the thank you page.