CRM (Customer Relationship Management), and can have several meanings:
- Administration based on customer relationships.
- Software for managing customer relationships.
In short, it is the information system that allows you to maintain a controlled relationship with all your clients, both current and potential, allowing for the planning and execution of actions in an easy, orderly and effective way.
Connecting your web platform, be it an eCommerce or another type of online application, your CRM can be vital, especially to launch programmatic Marketing campaigns. From Somos Sinapsis we make it possible, making custom integrations. We have extensive experience, having made advanced integrations with the main platforms and having developed specific applications on these integrations.