We understand as the user experience everything that aims to improve the interaction of the person who visits a web page in order to meet their needs: that is, to offer them an environment whose use is easy and intuitive but at the same time attractive and , above all, persuasive. In this sense we can say that UX ( User Experience) is the search for balance, the optimal balance between design, usability and navigability, without giving up any of them. This process, which ranges from web design to information architecture, also has content (text and images) or technical aspects such as page load time as fundamental elements.
At Somos Sinapsis we are specialists in this field: we offer solutions based on both the specific study of each project and the knowledge acquired during years of working with the end user, both in design and development projects and in marketing and digital communication projects.
On the other hand, we are proud to say that Somos Sinapsis was awarded the 2016 eAdwards award for the best design and usability in eCommerce and the third award for the best eCommerce of the year.