Programmatic marketing is the technology that allows us to impact the user at a precise time and in a certain context. The capacity and possibility to target advertising campaigns to a specific user segments. Based on both data collected from the analysis and generic data on larger audiences, which we will look for similarities that we can take advantage for our campaigns.
Personalization gives us the possibility to analyze the behavior of your visitors, and also learn from their tastes and preferences. It allows us to make personalized recommendations automatically, both on acquired media (social networks, other websites…) and on your own site or through eMail or SMS.
Using these techniques, we can achieve amazing results. After all, we talk about offering the user what they want when they need it, and who doesn’t want to increase sales?
Letting machines perform automated tasks, brands and their agencies have the opportunity to focus on creating brilliant marketing messages that reach specific consumers right when they need it. That’s one advantages offered by this kind of actions.
With programmatic marketing, brands can take advantage of instantly updated data to decide which advertising is the most appropriate to show at any given time; With the proliferation of devices and the increased use of mobile and video, it is clear that devising a single creative ad for a single device is not enough.