Somos Sinapsis as a SEM Agency, we help companies and brands define their advertising campaigns, we take care of their daily management and their analysis and continuous optimization. We focus our efforts to achieve profitable campaigns and sustainable cars, in any case, a way of studying the market.
Internet advertising campaigns give the possibility to quickly activate an online marketing campaign, obtaining qualified traffic from the moment it is launched. This is the most notable advantage over the other options, but it is not the only one:
- Immediacy and continuous optimization.
- Rigorous control of spending and ROAS (Return on ADS Spend).
- Market research tool and possibility to test web pages.
- Valid conclusions to improve natural positioning (SEO) campaigns.
The Internet has become one of the most popular and widely used advertising media, and the reason for this phenomenon is easy to understand:
- It is economical, especially if we compare it with traditional channels.
- It is measurable, meaning, the ROI of each campaign can be evaluated and measured.
- It is fast, in the blink of an eye you can reach miles of users and check the viability of your business.
- Admits the segmentation, that is, they only direct you to those users who are interested in your product.
If you are thinking of launching an Adwords campaign as part of your Internet advertising strategy, we can help you. Get in touch with us: we will evaluate your viability without any commitment and we will guide you to achieve the best results. Let’s talk!
The PULL modality par excellence; Search advertising, especially on Google, allows us to select which ads users will see for the specific search terms, giving the user various interaction options.
PLA – Shopping
The PULL focused on electronic commerce: that your potential client, when looking for a product, directly sees your proposal: a file with image, price, supplier, brand …
Use remarketing (or retargeting) to “mark” those users who visit your site, classifying them according to their interests, and show them customized advertising, specially designed for them.
You may need to make your brand stand out above the rest, making it visible and familiar to your potential customers; In these cases, a correct selection of content networks can be key to the success of the campaign.
Segmentation on users
If there is the possibility of performing a very specific user segmentation, then “it does not matter where the ad is displayed, as long as it is a user that responds to that specific segmentation