When we talk about Social Media Marketing (or SMM) we can refer to any marketing action that is carried out on social media, such as: blogs, forums, or advertising on facebook, twitter, instagram or linkedin. In reality, communication actions would be included in this category, but communication for us, despite being a subset of marketing, has enough depth to become a line of independent services.
Thus, when speaking of SMM we only refer to purely “Marketinian” actions that we carry out in social settings, such as:
- Advertising on social networks (Social PPC, Display and Remarketing)
- Dissemination of articles in content networks
- Giveaways and contests
- Other actions
With what objectives?
- Know the needs of your potential customers.
- Build a social CRM.
- Introduce new products.
- Attract traffic to your website.
- As an R&D tool for the development of new lines of products and services.
- Get your users to become prescribers of your brand.
We define quantifiable and realistic objectives. Taking into account the defined objectives, we structure a concrete strategy, detailing the networks in which to act, all the actions to be carried out, etc …
Launch of the campaign through a management service that includes the client (or part of his team) in the project, carrying out a continuous training process.
If our client needs and wishes, during the tactical execution of the project, a training process can be carried out so that, after an initial period, their own team can manage at least part of the project, thus reducing its costs.
We take care of the analysis, both of the campaigns themselves, and of their impact on your business; not only in the most obvious aspects (eg sales), but also in those whose measurement requires a more detailed analysis (such as Branding campaigns).