BUFF, is a catalan company, founded in 1992 in Igualada. Their main product is a piece of sheet with a tubular form able of protecting you of the cold, wind and heat. Everything was born when Joan Rojas, textile entrepreneur and biker, he decided to create a garment to replace the military scarf worn by bikers that were uncomfortable and ugly. In order to do that, he designed the first seamless microfiber tubular, a more comfortable and versatile item of clothing. From the beginning, adventurer spirit of the company has made them keep innovating and looking for bigger challenges. Now, more than 25 years later, they have more than 200 workers and export to more than 60 countries.
For us, BUFF is a reference project for a lot of reasons. For BUFF we have taken care of developing all of his online business, the first step was to create a web page and an online community with the objective of creating a community, and them improving their web page that won the award to best design and usability and also the award to the third best website of the year on the 2016s eShow of Barcelona.
The objectives have been met, both in sales and in the community, and the team has grown, so much so that we work closely with BUFF to ensure that they continue to be met in the future.