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Social Media Analytics

Communication in social networks is not a game. It can be something fun. It has its "sexy" side, there is no doubt. But it is still a strategic piece to take into account within the set of digital marketing strategies of a company like yours. The applications can be many and the approaches infinite. And in any case, if we don't measure the results, it won't serve us as a strategic piece: we don't want the social media they are only a decorative element, they have to serve for something specific. And for that, you have to measure.

We take care of defining the KPIs appropriate for each case. Forget about having the number of followers or similar as a reference. You have to look for metrics beyond the obvious ones to understand what role social networks play in the equation, and thus get the most out of them.

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