Influencer Marketing: find the profile that fits your brand
Our Influence Marketing team is a specialist in finding those profiles that fit your brand and reach your audience in a genuine way. The best influencer or the most suitable for your campaign is not always the one who has (or appears to have) the most followers or the most interactions.
Strategy
We identify Influencers and Micro-Influencers with real followers who have a high level of interaction and the ability to fit into sectors, hobbies, interests, styles... that can provide greater real interest.
We rely on accurate and up-to-date metrics. We analyze information and statistics that are not found on social networks. Some metrics look attractive, but don't offer real ROI.
We define specific actions to carry out in collaboration with the influencers in question, and we coordinate with the Social Media team that manages your project (if not ourselves), so that everything fits together and coherent.
We take care of draft the contracts that the influencers They will sign with you, thinking about a concrete and controlled collaboration framework, avoiding possible misunderstandings or situations that do not benefit you. We will think about how to link possible sales that can promote these profiles, linking, if necessary, to extra incentives (whether monetary or product-based).
We make a report to measure campaign performance and KPIs, with maximum accuracy (new followers, interactions, clicks, audience profiles reached, etc.)
That is, we take care of everything you may need in relation to your strategy with ambassadors.
Keys to Influencers
We are experts in profiling and selecting influencers and micro-influencers for each client, taking into account their audience, their objectives and the previously proposed strategy.
Generate a family bond
The influencer works on sincere and familiar communication with users, presenting the information naturally, with the aim of awakening the consumer's interest. We seek to generate a pleasant effect with the fan, preventing the supposed consumer from being invaded by more direct advertising.
Maximize conversion
The predisposition to purchase on the part of users is greater when the message is organic, through a reference that encourages and stimulates the need to purchase spontaneously.
Strengthen your reputation
Collaborating with popular personalities from a specific industry will give prestige to the brand and generate an environment of credibility and proximity in the environment of both communities.