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CRM & Automate

Every click counts. Every visit to our site should be important. Every hit to a user should become an opportunity. But it is difficult to retain the user "first time". Many times, after that first contact, the user is lost in a jungle of offers and opportunities. It may even happen that he comes back to look for us, but fails to find us a second time. He reaches us through mobile, for example, in a quick navigation, searching Google and clicking on an ad, without realizing it or being very aware. He thinks about coming back to it later, but several hours later, when he tries again through the same system, he finds one of our competitors. He does not see our ad again, we do not appear in organic results at that time, and we lose the opportunity that, in addition, has cost us... And it is that many times, to meet our final objective (for example, make a sale), Intermediate objectives must be established, easier to assume, more immediate, less costly, through which we can work the ground to assume our final objective. And this is where it comes into play CRM & Automated Marketing.

 

The romance of CRM

And it is that the first objective of any project, whether it is eCommerce or a project to obtain Leads, B2B or B2C, and regardless of the sector or type of activity, has to be to make that user stop being anonymous. It's like in a nightclub or a bar on a Saturday night:

  • First of all, we will draw the attention of that person.
  • Then you have to get the boy / girl in question to like you.
  • And then we'll try to get you to give us your phone number.

And it will be on a second date when, perhaps, we will be able to steal her first kiss.

No one thinks of doing it the other way around, or at least no one coherent, right? … Well, a random night of passion can happen, love at first sight exists, but it is not the most common 😉

We are going to configure your project to generate a database of users, whom we capture by offering them incentives, whom we are going to persuade to give us access to their data (mainly email), and then we worry about getting that "second date". ”, so that the kiss (our final goal) becomes a reality.

If it is that, in the end, this CRM is a very romantic topic!

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